NEXT LIVE SESSION
THURSDAY, OCTOBER 22 • 12PM • GOOGLE MEET
CEST (UTC +2) · Free live session
- 01
Your work
Your practice, your knowledge and your audience.
- 02
Retreat
A well-designed project: format, venue, programme and operations.
- 03
Experience
Transformative experiences for participants.
- 04
Community
Deeper connections and an engaged community around your work.
- 05
Content
Authentic photographs, stories and testimonials to share your work.
- 06
Next retreat
Recurrence, wider reach and a continuous cycle of growth.
- 01
Your work
Your practice, your knowledge and your audience.
- 02
Retreat
A well-designed project: format, venue, programme and operations.
- 03
Experience
Transformative experiences for participants.
- 04
Community
Deeper connections and an engaged community around your work.
- 05
Content
Authentic photographs, stories and testimonials to share your work.
- 06
Next retreat
Recurrence, wider reach and a continuous cycle of growth.
THE BUSINESS BEHIND THE RETREAT
TURN YOUR BODY OF WORK INTO A RETREAT PEOPLE WANT TO EXPERIENCE — AND BOOK.
In this free live session, I’ll take you behind the scenes of how a retreat comes together — and share the framework I use to move from an initial idea to a viable retreat: concept, audience, format, destination, budget, pricing, communication, sales and production.
We’ll look at what changes when a retreat is no longer approached simply as “taking your practice somewhere beautiful”, but as an experience with its own positioning, economics and role within your wider work.
Join the private WhatsApp group to receive the live link and event updates.
A RETREAT STARTS LONG BEFORE YOU CHOOSE THE VENUE
It’s tempting to start with the destination.
The beautiful venue.
The schedule.
The activities.
But the decisions that determine whether a retreat actually works happen much earlier.
- Who is this retreat for?
- What are you really inviting people into?
- Is it an immersion in your practice — or a broader wellbeing experience?
- What does it need to cost for the numbers to work?
- How many people need to join?
- When should you start communicating and selling?
- And what remains valuable to your work once everyone goes home?
That’s the system we’re going to unpack together.
EXPERIENCE, PRODUCT AND COMMUNITY
A RETREAT CAN BE MORE THAN AN EVENT. IT CAN BECOME AN ASSET TO YOUR WORK
Yes, a well-designed retreat can generate revenue.
But its value can go much further.
A retreat creates a level of proximity that is difficult to build through classes, workshops or online spaces alone. It gives people time to experience your work deeply — and to form relationships with one another around it.
It can strengthen your community.
It can generate authentic photographs, stories and testimonials that communicate your work long after the retreat ends.
And when it becomes a recurring part of your calendar, the retreat can become one of the moments your community returns to year after year.
That is the difference between simply running a retreat and understanding the business behind the retreat.
YOUR WORK → RETREAT → EXPERIENCE → COMMUNITY → CONTENT → NEXT RETREAT
WHAT WE’LL COVER
- 01
FROM IDEA TO RETREAT
The key decisions I use to turn an initial retreat idea into something that can realistically be produced, positioned and sold.
- 02
IMMERSION OR EXPERIENCE?
The difference between creating a retreat focused on deepening a practice and designing a wellness experience—and how that choice shapes programming, communication, perceived value, and pricing.
- 03
THE NUMBERS BEHIND THE RETREAT
The main cost categories you need to understand, and how to think about capacity, pricing, margins and break-even before you launch.
- 04
FROM INTEREST TO BOOKINGS
When to start, what needs to be ready before you announce, and how communication and sales fit into the overall production timeline.
- 05
WHAT THE RETREAT LEAVES BEHIND
How a retreat can strengthen your community, create genuine content and become a recurring part of your work rather than an isolated event.
- 06
REAL CASES & BEHIND THE SCENES
I’ll share projects I’ve worked on, decisions we had to make along the way, challenges that came up, and what those experiences taught me about building retreats.
You’ll be taken to the private WhatsApp group where the access link will be shared.
WHO’S HOSTING?
I’M ROSI RODRIGUES.
Before moving into the wellness world, I spent more than a decade building companies, products and entrepreneurial communities in Brazil.
Over the past few years, I’ve brought that background in strategy, operations and growth into retreats, festivals, movement programmes and wellbeing experiences.
Today, I work alongside facilitators to turn what they already do well into experiences with the structure to happen, the clarity to be communicated, and the economics to be sustainable.
ALREADY THINKING ABOUT A RETREAT?
At the end of the live, I’ll open a small number of spots for a private Retreat Evaluation Call.
We’ll look at your specific retreat idea together — where you are now, what you already have in place, what may be missing, and the key decisions between where you are and a potential launch. If there’s a good fit, I’ll also explain how my 10-week Guided Retreat Launch works.
Spaces for the evaluation calls will be offered only to those attending the live.
Join the private WhatsApp group to receive your access.